THE VERDICT
HighLevel pricing is refreshingly easy to memorize and surprisingly easy to overbuy: $97, $297 or $497 per month. The trick is figuring out which capabilities actually change at each level. You do not need the $497 tier because the word “Pro” has better lighting. You need it when the business model requires SaaS mode, automated sub-account creation, markup-based rebilling or advanced API access.
One naming note before the internet starts arguing with itself: HighLevel’s main pricing page currently calls the $497 tier Agency Pro. Some HighLevel promotional and affiliate pages still use SaaS Pro. Same price neighborhood, same “build a SaaS offer” conversation—just check the current checkout page before buying.
HIGHLEVEL PRICING COMPARISON
| Plan | Monthly | Annual | What makes it different |
|---|---|---|---|
| Starter | $97 | $970 | Core platform, unlimited contacts/users and up to three sub-accounts. |
| Unlimited | $297 | $2,970 | Unlimited sub-accounts, basic API access and phone/email rebilling without markup. |
| Agency Pro / SaaS Pro | $497 | $4,970 | SaaS Mode, automated sub-account creation, advanced API access, reporting and rebilling with markup. |
STARTER: $97/MONTH
Starter is the sensible entry point for one business or a small operation that wants the HighLevel CRM, funnels, websites, calendars, forms and automation without running a client-account empire. Up to three sub-accounts gives you room to separate brands or projects without immediately jumping tiers.
UNLIMITED: $297/MONTH
Unlimited is where agency math starts making sense. You get unlimited sub-accounts plus API access and additional branding/rebilling capability. If you are managing multiple clients, the $200 jump can be cheaper than trying to stitch together separate software stacks for every account.
AGENCY PRO / SAAS PRO: $497/MONTH
The $497 tier is not just “Unlimited but shinier.” It changes the business model. SaaS Mode, automated sub-account creation and markup-based rebilling are designed for agencies that want to package software and services as a recurring offer. That is infrastructure for selling a system—not a magic recurring-revenue button.
THE “DON’T GET CUTE WITH YOUR CREDIT CARD” SECTION
Your base plan is not necessarily your final monthly bill. AI Employee plans, Phone System usage and certain premium actions can be billed separately. Before buying, list the tools you are replacing and the add-ons you actually plan to use. If the spreadsheet still looks good, proceed. If the spreadsheet starts sweating, maybe do not click Upgrade because a webinar got enthusiastic.
RELATED READING
For the platform itself, read my HighLevel review for small businesses and agencies. If the $497 plan is the one making your eyebrow twitch, read whether HighLevel SaaS Pro can actually power an AI side business.
Pricing checked September 30, 2026 and is subject to change.
Affiliate disclosure: Honey, Be Honest may earn a commission from qualifying purchases through our links, at no additional cost to you.
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