Which service gets you out of the errand spiral?
Pick Amazon Prime (paid/affiliate link) if shipped merchandise and Amazon’s digital bundle dominate your household. Pick Walmart+ if grocery delivery, no-minimum shipping, fuel savings and the included streaming choice match how you already shop. Pick Target Circle 360 if Target same-day delivery and Shipt-style access are what keep rescuing your week.
Shipping, groceries and what your membership buys
Amazon Prime
- Regular annual price
- $139/year
- Delivery / shipping angle
- Fast free delivery on millions of eligible Amazon items
- Extras that matter
- Prime Video, Music Prime, Prime Reading, Amazon Photos and Prime deals
Walmart+
- Regular annual price
- $98/year
- Delivery / shipping angle
- Free store delivery on eligible $35+ grocery orders; free shipping with no order minimum on many Walmart.com items
- Extras that matter
- Fuel savings, streaming choice, pharmacy delivery and other member benefits
Target Circle 360
- Regular annual price
- $99/year
- Delivery / shipping angle
- Unlimited eligible $35+ same-day delivery plus free fast shipping on many Target items
- Extras that matter
- Shipt Marketplace access, extended no-rush returns and discounted pricing for some verified audiences/Card holders
The yearly bill before you buy a thing
Walmart+ — $98/year
Target Circle 360 — $99/year
Amazon Prime — $139/year
Promotions and discounted eligibility can change the amount you actually pay. We used regular annual prices so the chart does not become a coupon scrapbook.
Tuesday called. It needs dinner and toilet paper.
Picture the Tuesday-night emergency: toilet paper is low, somebody needs cold medicine, dinner has not materialized and your patience left the building at lunch. That is the moment these memberships are actually selling. Prime says, “I can get the random stuff to you.” Walmart+ says, “I can bring groceries and the random stuff.” Target Circle 360 says, “I can bring the Target run you swore you were not making tonight.”
The right choice is the retailer already living in your habits. Switching your entire shopping routine to justify a membership is like buying a gym across town because the annual fee was cheaper. Congratulations on the savings you will enjoy while never going.
Prime is the broadest bundle
Prime costs more at regular price, but it is also more than a delivery membership. Amazon advertises shipping, Prime Video, Music Prime and other benefits under one fee. If you use those digital perks, comparing Prime’s $139 against a pure delivery service is incomplete.
Walmart+ is brutally practical for grocery households
Walmart lists $98 annually or $12.95 monthly. Grocery and store delivery generally uses a $35 minimum, while many shipped Walmart.com orders have no minimum for members. Walmart+ also advertises fuel savings and a choice between eligible ad-supported streaming services, currently Peacock Premium or Paramount+ Essential under its terms.
Target Circle 360 is strongest when Target is already your default
Target lists $99 annually or $10.99 monthly. Eligible $35+ same-day delivery, free fast shipping on many items, Shipt Marketplace access and extra no-rush return time are the core convenience story. Target also advertises lower membership pricing for certain verified audiences and Target Circle Card holders. If you already do half your household shopping at Target, this is not complicated.
Is Walmart+ better than Amazon Prime for grocery delivery?
For a household already buying groceries at Walmart, its eligible $35+ store delivery can be the more direct fit. Prime covers a broader bundle; grocery availability and delivery charges depend on the service and your address. Enter your ZIP code and compare the final basket before picking a membership.
Does free delivery mean there are no extra costs?
No. Minimum orders, excluded items, optional tips, express delivery and other fees can change checkout. Compare the total delivered cost and an available delivery window. The word free should not be doing all the work in this relationship.
Sources and membership pages
Amazon Prime
Walmart+ membership details
Target Circle 360 plans
Target Circle 360 help
Let the groceries travel for once
Do not buy convenience in theory. Prime is strongest for Amazon-heavy households, Walmart+ for grocery-and-Walmart routines, and Target Circle 360 for people whose “quick Target run” already happens often enough to need its own retirement account. Pick the membership that deletes the most real errands.
Disclosures
Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases. Amazon service links marked paid/affiliate may also generate an eligible bounty or commission at no extra cost to you.
Editorial disclosure: This is a research-based comparison using current provider information. It is not a claim that HBH personally subscribed to, tested, or purchased every service discussed.
Price note: Prices and plan terms were reviewed September 29, 2026 and can change. Verify the final price and eligibility at checkout.
Artwork disclosure: The AI-generated HBH cover is an editorial illustration, not a screenshot of the services or a photograph of exact products.
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